About TWEAK

TWEAK helps individuals and organizations identify and leverage their motivational strengths to improve performance.

TWEAK is part of a growing world wide revolution that believes that shifting the focus from fixing what's wrong to building on what's STRONG is the most effective and efficient approach to personal and professional development.
Research reveals that people who use their strengths every day are six times more likely to be engaged at work, 8% more productive, 15% less likely to quit their jobs and three times more likely to report having an excellent quality of life.
Link to Gallup research.
Most people don't realize the wealth of motivational strengths they have right now, ready and waiting to be used to lift their personal and professional performance to a whole new level. Of course weakness shouldn't be ignored. Its just that shifting the primary focus away from 'weakness fixing' to 'strengths building' has been found to produce far better outcomes.

This strengths based approach is founded on robust scientific research being done in the field of Positive Psychology by psychologist Professor Martin Seligman and his team at Penn State University, by the researchers at Gallup Inc, the  global performance-management consulting company, and many others.

About Max Jacobsen

Leveraging my strengths and experience as a qualified teacher and accredited coach I deliver strengths focused teaching, coaching and consulting to clients all over the world.

From my base in Sydney, Australia, I deliver TWEAK services using a combination of face-to-face interaction and web based communication technology.
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​I'd love to help you or you're organization maximize personal or professional performance using a strengths focused approach.